Strategi Muslim Muda Dalam Berdakwah Di Era Digital Melalui Komunitas Remaja Islam Berprestasi (Kreasi)

Abstract

Young Muslims' Strategy for Preaching in the Digital Era Through the High Achieving Islamic Youth Community (Kreasi). One way of preaching is by inviting the younger generation to strengthen their religious knowledge by taking part in studies and joining community forums. The aim of this research is to analyze the implementation of young Muslim da'wah in the Kudus "kreasi" community of high-achieving Islamic teenagers in the digital era to find out the strategies and challenges of developing young Muslim da'wah by the Kudus "kreasi" community. The research method used by the author is a qualitative method, with data collection through interviews, observation and documentation. The results of this research show the implementation of young Muslim da'wah in the "creative" community, including being active on social media, supporting young Muslim children to find their identity, determining their vision of life, the essence of life and developing skills to be more accomplished. Apart from that, the author discusses the challenges that hinder the "creation" community, such as lack of human resources, lack of communication and operational costs. The results of this research provide implications for academics in the field of da'wah to examine more deeply the strategies and plans for preaching on social media.