Communication Strategy in the Interactive Dialogue Program Study of the Book of Targhib Wa Tarhib on Radio Pas Fm Pati
Keywords:
Communication strategies, da'wah, radio, interactive dialogue, Study of the Book of Targhib Wa TarhibAbstract
Communication Strategy in the Interactive Dialogue Program Study of the Book of Targhib Wa Tarhib on Radio Pas Fm Pati. This article aims to analyze the communication strategy in the interactive dialogue program Kajian Kitab Targhib Wa Tarhib on Radio PAS FM Pati. This program is one of the innovations of radio-based da'wah designed to provide an understanding of Islamic teachings through a dialogical, participatory, and persuasive approach. The focus of the research is on the communication strategy which includes understanding the audience, compiling messages, selecting methods, and utilizing communication media in the program. This study uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews with the broadcast team and resource persons, direct observation of the broadcast program, and analysis of related documents. This approach aims to explore in depth how the communication strategy is applied in the Kajian Kitab Targhib Wa Tarhib program and how the audience responds to the messages conveyed. The results of the study show that this program has succeeded in reaching a wide audience in the Pati area and its surroundings, including through live streaming which expands the reach of the broadcast. The communication strategy implemented includes audience recognition through surveys and active interaction, compiling messages that are relevant to the needs of the community, and using modern media to increase accessibility. Supporting factors for success include the consistency of resource persons and collaboration of the broadcast team, while obstacles include limited resource persons, technical problems, and audience questions that are not relevant to the topic. Overall, this program is able to be an effective means of preaching, although it still needs improvement in several technical and operational aspects.
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