Analysis of Digital-Based Preaching Management in Cyberspace at the Halaqah Silsilah Ilmiyyah (Hsi) Abdullahroy Foundation
Keywords:
Da'wah Management, Digital, Cyber SpaceAbstract
Analysis of Digital-Based Preaching Management in Cyberspace at the Halaqah Silsilah Ilmiyyah (Hsi) Abdullahroy Foundation. This study aims to analyze the digital-based da'wah management implemented by the AbdullahRoy Halaqah Silsilah Ilmiyyah (HSI) Foundation in cyberspace. As a da'wah institution that utilizes digital technology, the AbdullahRoy HSI Foundation integrates modern management principles, such as POAC (Planning, Organizing, Actuating, Controlling) and 6M (Man, Money, Material, Machine, Method, Market), in all its activities. The focus of this study is to identify the effectiveness of the digital management strategy used by the foundation in facing challenges and opportunities in the digital era, including collaboration between divisions and optimization of various digital platforms. This study uses a qualitative approach with a case study method, where data is collected through in-depth interviews, observations, and document analysis. The results of the study show that the AbdullahRoy HSI Foundation has succeeded in implementing effective digital-based da'wah management through the use of the latest technology, such as WhatsApp, YouTube, and Flutter-based platforms. Collaborative strategies between divisions, structured online class management, and digital platform innovation are the keys to the foundation's success in reaching more than hundreds of thousands of participants in various regions. Nevertheless, the foundation needs to strengthen its digital branding and expand collaboration with other institutions to achieve its vision of becoming a leading edutech sunnah in Southeast Asia. The suggestion from this study is that the foundation needs to continue to innovate in developing a more interactive and adaptive digital platform and integrating user data analysis to improve the learning experience and effectiveness of da'wah
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